Branding, Marketing, & Advertising Solutions

Baylii specializes in bringing every aspect of your branding, marketing, and advertising together for a seamless and effective experience that instills the essence of your brand into the hearts of your team and customers. 
BAYLII SERVICES

Brand Identity

Mission & Vision

Beyond the operational details of your business (the products you sell or the services you provide), Baylii will work closely with you to define and articulate your Mission and Vision. Taking the time to develop these aspects of the business will guide the growth and evolution of your business in the coming years. 

Value Propositions

What are the key differentiators for your product or service and how do these differences solve problems for your customers? These clear and succinct descriptions will become the cornerstone of your sales messaging.

Slogan

While your Value Propositions describe your unique product or service, your Slogan is all about who you are as a brand - in one short, catchy phrase. Using your Mission and Vision as inspiration, Baylii's strategic team will help develop a Slogan for your brand that encapsulates who you are and what you stand for. 

Logo & Graphics 

Whether you're looking for a completely new look, or just need a refresh of your current logo, Baylii has you covered! We'll develop your new logo in a variety of formats so you always have an on-brand option at the ready. We'll also create your brand's color palette and a style guide so you, and any vendor you work with, can stay on-brand, all the time!

Campaign Building

Sales Support

At Baylii, we understand that sales are the beating heart of your business - which is why we don't hold back when it comes to building and implementing sales campaigns. We employ a variety of tactics - leveraging digital platforms, in-person activations, and even a smattering of traditional methods when appropriate. Taking a strategic approach to increasing your bottom line is what Baylii is all about.

Lead Generation

The need to continually develop new leads for your business never stops, amiright? With well-planned and expertly-executed lead generation plans in place, you'll earn the attention and trust of new customers every single day. 

Brand Awareness

As you know, brand recall is a powerful phenomenon which dramatically influences buying behavior. Baylii will enhance awareness and recall of your brand through a variety of approaches including creating complimentary visuals and messaging across all platforms.

Special Promotions

At times you may wish to promote something unrelated to sales. Maybe you need to build your team, or you want to spread the word about a charitable event you're supporting - whatever it is, Baylii can help. And you better believe, we'll find a way to leverage the promotion to reinforce your sales, lead gen, and brand awareness campaigns at the same time!

Web Design

Optimized UX

UX has many different definitions, but at Baylii, it means we make sure that your website is designed with the end-user in mind. We design our websites to feature clear messaging, compelling calls-to-action, logical navigation, and pleasing aesthetics on all device sizes.

Content Creation

Every human on the Baylii team is a writer. We simply cannot do our jobs without a firm grasp of the human language - in print. This means that the messaging on your site will be strategically created to reinforce the elements of your Brand Identity and will be polished by a someone who knows the difference between "your" and "you're", and has deep affection for the Oxford comma. 

Campaign Pages

Campaign Pages, often called Landing Pages, are pages on your website which are designed with a singular purpose in mind - drive the viewer to take a specific action. This desired action may be to watch a video, purchase a product, or download a lead magnet. Whatever the desired action is, your Campaign Page is optimized to enhance the likelihood of it happening. 

Training

A big part of the Baylii mission is to empower our clients. One simple way we do this is by training clients to update their website. We know that you don't want to wait three weeks to add information about an upcoming sale or change out a team-member's headshot - and we don't want you to wait! We'll teach you the basic skills you need to keep your site fresh and relevant.

Digital Marketing

Paid Advertising

With paid digital advertising, there are dozens of tactics we use to ensure that your advertising dollars are spent to reach the right person, at the right time and place, with the right message. From search campaigns on Google, to video ads on Facebook and everything in between, Baylii will develop the advertising strategy, messaging, and creative to achieve your goals and maximize your ROI.

Organic Social Media

Organic, aka unpaid, social media is a powerful tool for building brands because it allows businesses to develop their personality, showcase their passions, and create human connections with consumers - all of which contribute to building a loyal following of customers. To get the most out of your organic social media channels, Baylii will develop a sustainable plan, graphic design support, and training for your team.

Email

No one likes clutter in their inbox, which is why we teach clients how to leverage this platform without becoming a nuisance. Whether we're sending beautiful email newsletters bursting with insider-information, inspiration, and education or creating an automated sales funnel with a strong call-to-action, we always keep the consumer's journey - and thus, their experience with your brand - in mind.

Give Us a Shout

If you're ready to see how Baylii can help you create loyal customers, increase sales and improve your company culture, give us a shout today!

Public Relations

Earned Media

There are many ways to earn recognition for your brand through print and digital media channels. By working with to you develop a calendar of ongoing, consistent and relevant milestones for your business, Baylii will leverage our media relationships to promote your brand and message.

Thought Leadership

Oftentimes, it's beneficial to expand the reputation of a person in leadership of a brand from a leader in the company, to a thought leader in the industry. To accomplish this, Baylii will work to hone the leader's personal brand and identify opportunities for them to share their insight and expertise.

Awards & Certifications

Business, industry, personal awards and certifications all play a role in establishing credibility for a brand. Baylii will work with you to discover, vet, and apply for awards and certifications to boost your company's reputation. 

Press Kit

A memorable press kit is an effective tool for providing background information when soliciting both print and broadcast editorial. We will write and produce a press kit to include a business fact sheet, cornerstone product information sheets, and executive bios. 

Video & Photo

Strategic Storytelling

You've probably heard that transparency is the new marketing; in other words, consumers want to know who they're doing business with and they'll be loyal to the brands they feel connected to. By creating photos and videos that tell the story of your brand, your products and services, and the vision you have for your company and its place in the world - you invite consumers to know, trust, and do business with you.

Brand & Product Videos

Video is everywhere and we all know why - it's effective. But jumping into a video project to promote your brand or product without a plan can end up costing you a lot of money with very little return. At Baylii, we build the strategy to bring messaging, creative, delivery and follow-up actions together for an impactful experience for the viewer and an effective ROI for you - before we even take the lens cap off the camera.

Social Media Promos

When you go to the trouble and expense to create a video, it's imperative to consider your delivery options. How are you going to get people to watch it? At Baylii, we make it a habit to create several short video bursts for clients to promote on social media with a link to the full length video. This often provides you with the best opportunity to capitalize on your consumer's fleeting attention. 

Event Support

Pre, Peri, & Post Event Strategy

Events present a unique opportunity to interact with consumers and industry compadres on a personal level. Baylii will work with you to determine a calendar of the most important events for your company for the entire year. We will develop a plan for your team before, during, and after the show to maximize each opportunity.

Sales Collateral

Whether you need a brochure, flyer, or other printed piece to support sales, Baylii has you covered. We'll develop on-brand messaging and creative to support the sales team and usher customers along the sales process.

Booth Design

Utilizing a mixture of furnishings and custom branded displays, Baylii will design your booth space to encourage interaction with attendees and provide opportunities for advanced engagement with qualified leads. 

Apparel & Swag

Giveaways

A well-placed giveaway can make a lasting impression on the recipient as well as those in their sphere. We'll help you find, design, and source promotional products that support your goals and brand identity.

Team Gear

When your team is on the front lines working with customers and generating new business, you want them to represent your brand in a way that reflects positively on your company. Bonus points are scored here for apparel that's so comfy and stylish that it's hard to get them to wear anything else! Need help getting your team outfitted? Let us know!

Customer Appreciation

Swag is not only useful for getting new business, it's also a great way to show your appreciation to those who make your business successful - whether that's clients, investors, or vendors. 

Give Us a Shout

If you're ready to see how Baylii can help you create loyal customers, increase sales and improve your company culture, give us a shout today!
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