Branding, Marketing, & Advertising Solutions

Beyond the operational details of your business (the products you sell or the services you provide), articulating your Mission Statement, Core Values, and Brand Promise will direct the growth and evolution of your business and will guide all aspects of your branding and marketing. Our team will work closely with you to define each of these elements.

What are the key differentiators for your product or service and how do these differences solve problems for your customers? With these questions as our guide, we'll help create clear and succinct descriptions of your product or service that encapsulate who you are and what you stand for.

Whether you're looking for a completely new look, or just need a refresh of your current logo, Baylii has you covered! We'll develop your new logo in a variety of formats so you always have an on-brand option at the ready. We'll also create your brand's color palette and a style guide so you, and any vendor you work with, can stay on-brand, all the time!

Elements such as colors, fonts, composition, and imagery are fundamental aspects of a professional and credible brand - and that’s where Baylii comes in. After working with you and your team to develop these elements, we will deliver a physical Brand Standards Booklet for your team to reference for years to come.

Need a new website? We create websites optimized for the users who will visit them, which basically means we create websites with your customers in mind. We design our websites to feature clear messaging, compelling calls-to-action, logical navigation, basic SEO (Search Engine Optimization), and pleasing aesthetics on all device sizes. 

At Baylii we evolve and adapt to succeed, so whatever software your site was built with, chances are we can give it a facelift. We are Wordpress wizards and experts with builders as well as a variety of Wordpress themes. And we know how to make the most out of builds in softwares like Wix and Squarespace. Contact us to see how we can breathe life back into your site!

Do you have frequent website updates? Perhaps a monthly special, or menu updates or maybe even a blog? These are some things we are pro at managing! Whatever the monthly management tasks include, you can be assured that with Baylii your website will be kept up in an accurate and timely manner.

This is the perfect solution for clients who already have a website developer on their team but need the Baylii touch to update the site's branding, messaging, organizational flow, and aesthetics. We create mockups, messaging, graphics, and step-by-step guides. We communicate directly with your developer to ensure they have all of the resources and tools to bring the new design to life!

With paid digital advertising, there are dozens of tactics we use to ensure that your advertising dollars are spent to reach the right person, at the right time and place, with the right message. From search campaigns on Google, to video ads on Facebook, and everything in between, Baylii will develop the advertising strategy, messaging, and creative to achieve your goals and maximize your ROI.

It is rare to find a thriving business that doesn’t actively produce informative and engaging social media content. Platforms such as Instagram, Facebook, Twitter and now even Tik Tok and Pinterest are brand-friendly spaces just waiting to showcase your story! To get the most out of your organic social media channels, we'll develop a sustainable plan, graphic design support, and training for your team. Depending on your internal team, we can provide full-service support by creating and scheduling graphics, images, and post-text for your feeds. If, however, you have an in-house resource at-the-ready, we'll put together the plan, create gorgeous templates, and hand it over! 

No one likes clutter in their inbox, which is why we teach clients how to leverage this platform without becoming a nuisance. Whether we're sending beautiful email newsletters bursting with insider-information, inspiration, and education or creating an automated sales funnel with a strong call-to-action, we always keep the consumer's journey - and thus, their experience with your brand - in mind.

Search Engine Optimization is a crucial part of getting traffic to your website. We include basic SEO in all of our new website builds, but some websites may benefit from a more comprehensive SEO solution. Ask us how we can help you achieve more organic website traffic through improved SEO performance!

At Baylii, we understand that sales are the beating heart of your business - which is why we don't hold back when it comes to building and implementing sales campaigns. We employ a variety of tactics - leveraging digital platforms, in-person activations, and even a smattering of traditional methods when appropriate. Taking a strategic approach to increasing your bottom line is what Baylii is all about.

The need to continually develop new leads for your business never stops, amiright? With well-planned and expertly-executed lead generation plans in place, you'll earn the attention and trust of new customers every single day. 

As you know, brand recall is a powerful phenomenon which dramatically influences buying behavior. Baylii will enhance awareness and recall of your brand through a variety of approaches including creating complimentary visuals and messaging across all platforms.

At times you may wish to promote something unrelated to sales. Maybe you need to build your team, or you want to spread the word about a charitable event you're supporting - whatever it is, Baylii can help. And you better believe, we'll find a way to leverage the promotion to reinforce your sales, lead gen, and brand awareness campaigns at the same time!