So, you want to know how Google My Business (now called your Google Business Profile) can help you generate 50 unique leads each month? The good news is this is an easy win in marketing! In today’s blog we are going to discuss why leads are important, how your Google Business Profile helps generate leads, and how to claim or create your listing if you haven’t yet.
Simply put, generating leads creates sales and is key to driving organic traffic. When you have a lead, or someone who has shown interest in your product or service, it is crucial to nurture these leads and guide them down the sales funnel towards the ultimate outcome which is making a sale. More good news: there’s a platform that has made the process of connecting people to businesses easier. Can you guess what that platform is? That’s right - Google! Google allows you to target those actively searching for your product or service via a search engine. And by taking the lead directly to your website it increases the chance of the lead purchasing from your business. This is where your Google Business Profile comes into play.
Based on a study done of 45,000 anonymous Google My Business listings, the average business is found in 1009 searches per month. Further, 5% of Google My Business listing views resulted in a call, click or request for directions. Multiply those together and you’ll see that you have the potential to receive an average of 50 contacts from customers each month! So, basically, if you haven’t claimed your Google Business Profile, or worst case scenario, there hasn’t even been a listing created for your business, then you could be missing out! If you’re slightly panicking at this point - don’t! Claiming or creating your Google Business Profile is an easy process and can only take a few minutes! Refer to the next section for a step-by-step guide on how to claim or create your Google Business Profile.
Now that you know what leads are, why they’re important, and how your Google Business Profile can set you up to receive on average 50 unique leads per month, you are ready to take your business to the next level! Good luck, have fun, and if you need help you know where to find us.
Digital hygiene refers to the security and organization of sensitive digital information. At Baylii, we like to think of digital hygiene as a skill set that takes time and effort to develop. In a perfect world, we’d all be blazing through projects with complete confidence that as soon as we’re prompted to enter a password online, we'd get it right the first time. More realistically, we spend minutes each day looking for where to log in or how to reset a password. As a result, projects get derailed faster than you can say “select all images with traffic lights."
As a marketing agency, we handle a lot of sensitive information on behalf of our clients and have learned a thing or two on how proper digital hygiene increases a team’s efficiency on a daily basis. Every click saved is a second earned, right? So, here are four tips to improve your digital hygiene.
Don’t be fooled: login credentials include far more than just a username and password. Our favorite password manager, Elepass, offers a free version of their platform and one handy feature is the ability to leave notes.
Here are the credentials we recommend tracking in a password manager.
Take your Facebook business page, for example. Go check out and see who is an admin on your page and make sure to remove users who no longer need access (or are with your company!)
Are there certain websites that you visit all the time? How about certain pages on certain websites? What about specific Google documents or folders on Google Drive? Bookmark them! Most browsers allow you to organize your bookmarked pages into separate folders, too.
Sometimes websites will let you choose to sign in with your Google (Gmail) or Facebook credentials. While this can save time initially, it complicates the process for team members who may need to access that same website since they won’t (or shouldn’t) have access to these types of personal accounts.
Most importantly, relying on a single-sign on for multiple accounts puts you at a huge security risk if your Google or Facebook credentials are compromised. Best practices? Create a username and unique password for different accounts.
If you can slog through all of these steps, then you are on your way to not having to slog so much through life. Cheers to squeaky clean digital hygiene! 🍾
A byproduct of working with Baylii is that we often help our clients become more efficient in their day-to-day operations. We can’t help ourselves: we ooze efficiency. If you want to learn more about how you could save time in your day-to-day operations, give us a call!